L’Oréal Groupe Joins Orient Express as Official Sponsor of the French Challenger for the 37th America’s Cup
L’Oréal Groupe today announces its official sponsorship of Orient Express Racing Team, the French Challenger for the 37th America’s Cup sailing competition. L’Oréal Groupe and Orient Express also join forces as named sponsors of the French Women and Youth America’s Cup teams, in the first-ever America’s Cup to include an all-female racing category.
Sailing is an enduring testament to the spirit of competition, the importance of teamwork and the ability to harness the incredible natural power of the sea and wind. Since 1851, the America’s Cup has been a display of human and technological ability, in a contest of speed, agility and endurance. The 2024 America’s Cup is a showcase for both elite athletes and up-and-coming sailing talent all vying for the oldest trophy in sporting history.
“We are thrilled to be part of the America’s Cup adventure during this historic moment which sees female athletes competing in their own Women’s America’s Cup for the first time, bringing fresh energy and determination to the sport,” said Nicolas Hieronimus, Chief Executive Officer, L’Oréal Groupe. “Proud of our French heritage, we are delighted to partner with Orient Express in support of the entire French team competing in the America’s Cup, reinforcing our shared values of diversity, innovation and teamwork combining seamlessly in the pursuit of excellence.”
“We are very pleased to see L’Oréal Groupe joining our Orient Express team to take up this challenge. Beyond passions for sports and sailing, we share common values of excellence and innovation. Our respective commitments to diversity, equity, inclusion and sustainability are a perfect match that will blend into an iconic collaboration and are a great opportunity to showcase the best of what teams rooted in French culture can offer the America’s Cup races,” said Sébastien Bazin, Chairman & CEO, Accor.
Leading up to the main America’s Cup, Women’s America’s Cup and Youth America’s Cup events in autumn 2024, six Challengers will race in preliminary regattas. The French team scored an impressive win during the opening race of the first pre-regatta, which took place from 14-17 September in Vilanova i la Geltrú near Barcelona. The next regatta will take place 30 November to 2 December 2023 in Jeddah, Saudi Arabia.