SailGP # Race for the Future
POWERED BY NATURE, DRIVEN BY PURPOSE: SAILGP LAUNCHES RACE FOR THE FUTURE
Global championship to set new standard as first climate positive sports property, while accelerating change to a cleaner and more inclusive future
With a sense of purpose that goes beyond entertainment, SailGP will use its global platform to accelerate change to a cleaner and more inclusive future via a newly launched initiative: Race for the Future.
SailGP – the sport’s pinnacle league featuring the world’s fastest sail racing – will set a new standard as the first climate positive sports and entertainment property, while delivering actions and innovations that advance the global adoption of clean energy. Underpinning the plan is a diversification of the league, with the goal of immediately progressing gender and racial inclusivity.
Having postponed its second season events due to the pandemic, SailGP is building on the foundations set in year one when it launched a gender-balanced youth and community outreach program – SailGP Inspire – and set the initial goal of winning the race to zero carbon.
SailGP CEO Sir Russell Coutts said: “We have a responsibility and a purpose that goes beyond our compelling entertainment proposition. Sustainable development is paramount to the world’s future, and through SailGP, we have a unique platform to accelerate change. Race for the Future takes us from intention to action, with a real ability to effect environmental and social transformation within and outside of the sport.
“Having a zero-carbon footprint and a diverse staff is not enough; we’ve challenged ourselves to think bigger and broader. These issues go beyond SailGP, beyond the sport and beyond the industry, and we will strongly advocate for the critical adoption of clean energy, while serving as champions of inclusivity.”