Richard Branson presented his first luxury cruise “Scarlet Lady”

Scarlet Lady, inspired by Richard Branson’s mega yacht, sets out on the “MerMaiden” voyage

Scarlet Lady has finally reached the sea, setting off on her “MerMaiden” journey from Miami.

Virgin Voyages, Richard Branson‘s lifestyle travel brand focused on cruise vacations has four ships operating in the US, UK and Europe.

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The Scarlet Lady is Virgin Voyages’ first ship.

Unlike most cruises, the Scarlet Lady is intended for adults only and promises to offer a “sanctuary at sea.” Inspired by mega-yacht design, this majestic ship is supposed to replicate the experience of a boutique hotel at sea.

Like the superyachts that famous interior designers create, Virgin built this premium cruise ship in collaboration with some of the world’s most reputable architects and artists.

RWD of Beaulieu England designed the ship’s iconic Virgin red funnel, while Ben Christie and David Azurdia of London’s award-winning Magpie Studio created the concept for the ship’s interiors.

With 1,330 staterooms and 78 luxury suites, nicknamed “RockStar Quarters”, the Scarlet Lady offers every guest on board a spectacular view, with more than 90% of the staterooms with ocean views and almost 90% of them with balconies. Ambient lighting, smart controls and rain showers are some of the details of it.

A wide range of dining options, with menus from Michelin-starred chefs and immersive entertainment experiences, are no surprise for a cruise of this caliber.
One really fun feature is called Shake for Champagne – guests can order champagne anywhere on board, via the Virgin Voyages Sailor app, just by shaking their phone.

During the first season of her, Scarlet Lady will undertake trips by Mexico and the Caribbean. After leaving Port Miami, the first Virgin Voyages ship is now heading to some of the most exciting destinations in the Caribbean.