Navico opens its Digital Lab in Alicante

Navico opens its Digital Lab in Alicante

Navico, one of the largest nautical electronics companies in the world, has announced the transfer of its global marketing and digital transformation divisions to the Spanish city of Alicante with the opening of a Digital Lab.

Navico brings together the Lowrance, Simrad, B&G and C-MAP brands, a reference in the marine electronics market, has more than 1,800 employees spread across the globe and distributes its products to more than 100 countries.

Alicante was the selected city due to its access to the sea, its nautical tradition and the support received by the local authorities.

Jordi Neves, CMO of Navico, explained the professionalism with which the selection process has been carried out. “We have had extensive conversations with various Spanish and European cities to gauge exactly where we could best meet the needs of this Digital Lab, and in the end Alicante has been the one that best combined all these requirements. From Navico we want to thank all the interlocutors we have had in the different candidate cities for their professionalism and their collaboration throughout the process ”.