ISDIN, the leading international laboratory in sun protection and dermocosmetics, will be the official sun protection sponsor of the 37th America’s Cup, which will be held in Barcelona between August and October 2024. ISDIN will protect both event attendees and the world’s top sailors and America’s Cup team members who will gather in the Catalan city next summer.
ISDIN’s commitment to outdoor sports, particularly the world of sailing, dates back years, as the Spanish laboratory sponsors renowned competitions such as the Puig Vela Clásica, of which it has been the official sun protection sponsor for over a decade, or the Trofeo Godó de Vela.
These collaborations, as well as the agreement with the America’s Cup, are part of the global sun protection awareness campaign that the laboratory conducts in partnership with various top-level sports events in the sailing world and other sports such as golf, paddle tennis, or tennis.
“Being part of the America’s Cup, the world’s oldest and most-watched sailing event, is an opportunity to globally reinforce our message about the importance of proper sun protection for enjoying sports, the sea, and the sun while preventing skin cancer,” explains Juan Naya, CEO of ISDIN, who adds that “ISDIN’s mission is to safeguard people’s skin health and contribute to the eradication of skin cancer.”
On the other hand, Grant Dalton, CEO of the America’s Cup, states, “We feel truly honoured that a brand born in Barcelona and that cares so much about people’s health and the regeneration of the Mediterranean Sea is the sun protection sponsor of the America’s Cup