Puig Announced as the Official Naming Partner of the Inaugural Women’s America’s Cup
Puig, a Barcelona-based, global leader in the beauty and fashion industry, has announced its partnership with the 37th America’s Cup as both a Global Partner and the official naming partner of the inaugural Women’s America’s Cup.
This groundbreaking initiative aims to provide female sailors with a platform to showcase their skills and talent in the high-performance foiling AC40s and provide a skills pathway to the America’s Cup itself. By supporting the inaugural Puig Women’s America’s Cup, Puig demonstrates its dedication to promoting inclusivity, gender equality, and diversity within the sport of sailing.
Puig’s collaboration with the America’s Cup holds special significance, reflecting its local identity as a Barcelona-based company, a rich maritime sporting heritage, and global aspirations. Building upon its long-standing tradition of sponsoring sailing events, Puig takes immense pride in supporting this historic competition, which reinforces the company’s long-standing commitment to sailing and its passion for promoting excellence and innovation within the sport. As Global Partner, Puig will have a significant presence throughout the event, connecting with sailing enthusiasts worldwide and strengthening its global brand visibility.
The Puig Women’s America’s Cup is set to be one of the undoubted highlights of the 37th America’s Cup in Barcelona, and the line-up for this prestigious event is now complete. Joining the established six official entrants representing New Zealand, Great Britain, Switzerland, Italy, America, and France are six new teams from Spain, The Netherlands, Canada, Germany, Sweden, and Australia. The inclusion of new teams, new countries and new faces to the America’s Cup further amplifies the anticipation for a remarkable regatta experience.
“As a Barcelona-based company deeply rooted in the city’s culture and maritime heritage, we are thrilled to be a Global Partner of the 37th America’s Cup and the official naming partner of the inaugural Women’s America’s Cup. Puig’s support will help inspire future generations of women to actively participate in competitive sailing and break down barriers in the sport, ” said Marc Puig, Chairman and CEO of Puig. “The America’s Cup represents a glorious tradition of sailing excellence, and we are honored to be associated with this historic event. Through our sponsorship, we aim to enhance the experience for participants and spectators alike and foster a sense of unity and camaraderie within the sailing community”.