Panerai official timekeeper of the Prada Cup.

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Panerai official timekeeper of the Prada Cup.

For the first time in its history, Panerai will be the timekeeper for the PRADA CUP Challenger Selection Series, which will run from January 15 to February 24, 2021 in Auckland, New Zealand.

The regatta will establish which team will compete against Defender Emirates New Zealand in the America’se Cup final in March 2021.

Panerai CEO Jean-Marc Pontroué stated: “We are very proud to have been named official timekeepers of the PRADA CUP. The challenge ahead is great for all of us and Panerai is fully committed to being part of the experience. From the technological challenges and precision to equipping the exceptional monohulls with foiling, this collaboration blends seamlessly with our innovative soul as a watch brand ”.

“Panerai’s link with the sea dates back to the first decade of the last century, when the company supplied advanced and sophisticated engineering elements for the ships of the Italian Navy. The first underwater watches date back to the 30s of the last century and have been central elements of legendary efforts. Research, development and passion for the sea have not ceased since then. We are excited about Panerai’s entry as Official Timekeeper of the PRADA Cup and of the races leading up to the 36th America’s Cup. ”

The brand will have visibility in the audiovisual graphics, on the race committee boat and in the support boats throughout the PRADA Cup, the PRADA America Cup World Series and the PRADA Christmas Race.