LUNA ROSSA CHOOSES OGYRE AND “FISHING FOR LITTER” TO PROTECT THE OCEAN
Ogyre, the first global “fishing for litter” platform that allows anyone to clean up litter from the sea through fishermen, becomes Sustainability Partner of the Luna Rossa Prada Pirelli team for the 37th edition of the America’s Cup.
LUNA ROSSA AND OGYRE TO PROTECT THE OCEAN
Six tons of marine litter to be “fished” from international seas within the next three years, through Ogyre’s network of fishermen: this is the goal with which Luna Rossa announces a three-year partnership with Ogyre (www.ogyre.com), the first global platform of “fishing for litter”, which becomes Sustainability Partner of the team based in Cagliari.
Luna Rossa and Ogyre are united by their love for the sea and join forces for three years not only to clean up the seas from litter and plastic, but also to raise awareness and take concrete action for the protection of the marine ecosystems: in fact, within the Ogyre platform, anyone can follow the example of Luna Rossa and participate in the collection of marine litter through direct support to one or more fishermen, thus, adding its own kilos of marine litter to the six tons collected remotely by the Luna Rossa Prada Pirelli team.
But what is “fishing for litter”?“This is a virtuous model tested for the first time in Scandinavian countries, which aims to clean the seas of plastic thanks to fishermen who, in fact, collect marine litter during normal fishing activities – explain Antonio Augeri and Andrea Faldella, founders of Ogyre – We involve fishermen to help us bring back to land the marine litter, compensating them with an economic contribution for their work and making a positive impact on local communities. Once ashore, we dispose of waste properly with local partners. This way we are able to collect, through our network of fishing boats, an average of 10,000 kg of waste per month, part of which is returned to the recycling circuit. Technology helps us make the process more direct, transparent and within everyone’s reach.”
Ogyre currently has a network of 80 fishing boats in three different countries: Italy (Cesenatico, Santa Margherita Ligure, Marina di Ravenna), Brazil and Indonesia, that carry out sustainability projects such as the one carried out in partnership with the Luna Rossa Prada Pirelli team.
“The partnership with Ogyre represents a new and important step in the path of sustainability and protection of marine ecosystems undertaken by Luna Rossa: the sea is our home and every day we are committed to respecting and protecting it, not only by activating sustainability projects like this one, but also with investments to improve our internal practices, with the use of more sustainable fibers for technical clothing and the introduction of alternative solutions to single-use plastics – commented Max Sirena, Skipper and Team Director of Luna Rossa Prada Pirelli – Our commitment to the environment is strengthened by the individual attitude of all team members, united by a genuine and passionate bond with the sea. We hope that the partnership between Luna Rossa and Ogyre can lead to new ventures that can inspire and involve the new generations as well “.
Ogyre is the first Italian platform of “fishing for litter”, a practice that aims to clean the seas from marine litter through fishermen. They are regularly remunerated by Ogyre to recover litter from the sea during their normal fishing activities and bring it back to the port for disposal. Ogyre involves people and companies for its mission through a technological platform that allows everyone to protect the sea by directly financing fishermen in the collection, or through the purchase of products made of regenerated materials, such as swimsuits or jackets.
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