Limited Edition Mumm Grand Cordon for the America’s Cup


Maison Mumm presented a limited edition bottle of its iconic Mumm Grand Cordon cuvée to celebrate the 36th America’s Cup

To celebrate its association with the 36th America’s Cup presented by PRADA, Maison Mumm introduced a special limited edition bottle of its iconic Mumm Grand Cordon cuvée.

The impressive pattern, specially designed by the House, highlights different shades of blue to symbolize the ocean, synonymous with the legendary yacht race that begins with the PRADA America’s Cup World Series in Auckland later this year and continues with the PRADA Cup Challenger. Selection Series and the 36th America’s Cup presented by PRADA Match in 2021.

The limited edition design complements the Maison’s revolutionary bottle design, introduced in 2018, which reinterprets the famous Cordon Rouge red band. Thanks to a feat of technology, it has been transformed into a veritable red ribbon indented on the glass.

To accompany the limited-edition Mumm Grand Cordon cuvée bottle, the Maison has also created an exclusive reusable dry bag featuring the same blue pattern. Beautifully designed, functional and lightweight, the bag protects gear and valuables, perfect for those kiwis hitting the water this summer.

This is the second time in history that Maison Mumm has partnered with the America’s Cup, one of the most prestigious sporting events in the world and the oldest trophy in the history of the sport.