CRN – World Luxury Award
CRN, a historic shipyard and brand of the Ferretti Group specialized in the design and construction of fully customized yachts, wins the Gold Trophy at the World Luxury Award 2021 in the category “Cars & Yachts“, to the best global strategy and integrated campaign in social networks at an international level.
The World Luxury Award, held in Monte Carlo, is an independent forum created to reward creative excellence in advertising, design and multimedia, with a specific focus on the most important global realities of the luxury sector.
This important recognition recognized the innovative effectiveness and exceptional creative development of CRN‘s channels on Instagram, Facebook, Twitter, Pinterest, YouTube and LinkedIn.
CRN‘s social accounts have been able to tell, with striking language and an original tone of voice, the values of the brand: high craftsmanship and a deep knowledge of design and construction that give life to tailoring yachts, unique works of art that They reflect the personality of the owner.
These are the components of a social strategy that has created engagement and empathy: an editorial plan with attention to the smallest detail with specific languages for each channel, images and videos selected with a meticulous iconographic research, maximum attention to the texts and the introduction of innovative formats.
Thanks also to an evocative narration, the brand’s social networks transmitted the experience of life aboard the iconic CRN yachts, recounting at the same time the wonderful journey of creating a true custom yacht, together with the passion and dedication of the professionals. of CRN and workers.