BOAT International
BOAT International Media, the leader in superyacht multimedia, events and intelligence has acquired the data organization, digital media and B2B Boating Communications, International Boat Industry (IBI), the information vademecum of the international nautical industry.
Since 1968, IBI has been the most respected magazine serving the large volume boat industry. The agreement also includes IBI’s market intelligence platform, IBI Plus, its digital channels and company events.
Its CEO Nick Hopkinson, associated with IBI since 1968, will act as a consultant for Boat International.
Thus Boat International appropriates the B2B services that IBI provides to the global nautical industry and will develop its print and digital offer.
IBI Plus will complement the existing BOAT Pro market intelligence platform serving the superyacht industry.
BOAT Co-CEO Toby Moore said: “This is an incredibly exciting partnership for BOAT and IBI. The synergies are strong and the opportunities to move forward are enormous, given IBI’s credibility and authority in the B2B space. ”
This alliance allows the development of the BOAT and IBI brands, and offers the opportunity to expand the brilliant work carried out in recent years in the fields of data, digital and events.
Nick Hopkinson, CEO of Boating Communications stated: “I am delighted to have found such a complementary partner in BOAT to help with the future development of IBI and that our combined resources will allow the new group to focus on providing the best information and data available both in the business of superyachts and large volume ships worldwide. Our experienced team will remain in place and I am pleased that I have been asked to continue as a consultant after more than fifty-three years of involvement in the business. ”
More Info: https://www.ibinews.com/
