A Wave Of Caring
Ferretti awarded at the 2020 Boat Builder Awards
Another success of the Ferretti Group, which even during the health emergency wanted to keep its eyes and attention on the territory, offering an important contribution to the community. The project, “A Wave of Caring”, has, in fact, produced a significant amount of resources and donations in support of health facilities.
put to the test by the pandemic.
During the online event organized by METSTRADE and IBI (International Boating Industry) magazine, the jury awarded the project in the new category “Community Support Initiative”, recognizing the value of the campaign promoted by Ferretti Group to support all hospitals located in the regions of its construction sites. Established for the first time in this edition, the award recognizes the construction site and employees who have demonstrated a strong social conscience by channeling production resources, skills or capabilities to help a community during the COVID-19 pandemic.
Ferretti Group, in addition to making important donations to all hospitals in the cities where its works are located, launched “A Wave of Caring” on its websites and social channels. The campaign, created by the creative agency Arachno, showed a representative image of the wake of a ship that forms a heart, symbol of solidarity, with an invitation to donate to hospitals and intensive care in the areas of Milan, Cattolica, Forlì, Mondolfo . , La Spezia, Bergamo and Ancona.
The project brought together the resources of a large group of stakeholders (from shipyards, to dealerships and ordinary people) and involved a large group of people who, through donations to hospitals, made it possible to purchase new intensive care equipment. strengthen the health system. Ferretti Group is very satisfied with an award that further reinforces its commitment and is dedicated to the community and to all those who have joined the campaign with their donations.
