Digital marketing has evolved as one of the most crucial aspects of a business. It allows you to achieve business goals in the most calculated way. However, running digital marketing campaigns is not as easy as it looks. It requires constant attention and timely action. Thankfully, various tools make managing a digital presence a go. In this article, we are going to list some of the coolest digital marketing apps that can help you build better marketing strategies and manage your online presence like a pro.
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Anyway, let’s explore the list of applications now!
Whether you are an amateur or professional digital marketer, you must have at least heard about the pro digital marketing tool, Hootsuite. It is a social media management tool that allows you to oversee all your social media platforms. It also enables you to schedule posts on Instagram, Facebook, Twitter, and YouTube. Through its consolidated dashboard, you can engage with the audience in real-time and get detailed analytics to understand a marketing campaign’s success and pitfalls.
This app is developed by keeping modern digital marketing needs in mind. It comes with a comprehensive suite of tools to manage your social media platforms effortlessly. Using this app, you can seamlessly collaborate with your team members and keep track of campaigns.
However, the only downside of this app is that it is fairly expensive. But considering its features and working, it is worth its price. Anyway, it allows you to manage up to three social accounts and schedule up to 30 posts at a time,and the plan starts at $25 per month. You can add team members schedule more posts and manage more accounts. All in all, it is an indispensable choice for brands aiming to maintain a consistent digital presence.
Buffer is primarily a social scheduling application that allows you to schedule posts and updates on most social media platforms. Additionally, it offers insights into the performance of each post with its specific stats. You can easily dive into how your content is performing across multiple platforms so that you can fine-tune it.
It comes with a clean and intuitive interface, allowing you to schedule, publish, and analyze social media content without a hitch. It also has collaborative features, allowing all team members to stay in the loop.
Later, also known as Latergramme, is a content scheduling app for Instagram(Now you know why it is named so). Since Instagram has become one of the most powerful social media platforms for brands to target audiences and build lasting relationships, marketers are putting their hearts and souls into quality content generation. In that, benefiting from a tool like Later can take care of the most frustrating part of the job, posting at the right time. Plus, it allows you to manage multiple Instagram accounts in one place. It offers you detailed insights into user activity and hashtags. This is a free app with limited use, and you can subscribe to paid versions starting from $9/month for a single account to $49/month for multiple user accounts.
The next on our list is an application of the giant Google itself. Google Data Studio is a data visualization tool that helps you analyze data to make informed decisions. In digital marketing, data derives decisions; therefore, it is essential to have access to correct and comprehensive information to make decisions that bode well for the future. You can connect Google Analytics App, Google Ads, and other platforms to create comprehensive reports. It is a handy tool to get a clear picture of the performance, saving you and the team members from drowning in the sea of raw data.
While you are focusing on getting organic traffic, you must run ads simultaneously. Most marketers run Facebook and Instagram ads because they are effective and quite easy. But, to get more fruitful results, you would need an application like Facebook’s Ad Manager that allows you to stay on top of your campaigns. With this app, you can edit schedules and budgets, create and track Facebook ads, and get quick notifications. On top of all, this app is free and super easy to use!
If you are a digital marketer, you know that you need to plan, execute, and monitor marketing and advertising campaigns. You can do it all, but to expedite the process and get more valuable and sustainable results, you need professional tools and applications. There are a couple of applications that can make your task a cakewalk. Check out the apps we have listed above and start using them today!
